We have worked closely with the client to stay ahead of the competition by developing a budget brand which is stylish & funky, Key brand identifiers such as feature ceilings, digital artwork and overscaled designer pieces of furniture & lighting are repeated through the schemes which give the public areas a current twist.

 

Hints of locality are introduced in the artwork, be it the train track design at ibis Euston or the cobbled street & graffiti at ibis City linking it to the famous Brick Lane, these subtle hints give the interiors an urban edge. We have developed multifunctional spaces

 

• Reception & bar combined gives good use of small public area space, plus staff can service both areas.

• Breakfast serveries become high poseur tables for cocktails, the evening bar becomes a coffee shop throughout the day.

• Connectivity areas are easily identifiable by the suggestion of a modern library – white books.

 

Category : Hotel

Client : Accor

Value : £100-£800 K

Contract : Traditional

Date : Ongoing