IBIS Hotels, UK
We have worked closely with the client to stay ahead of the competition by developing a budget brand which is stylish & funky, Key brand identifiers such as feature ceilings, digital artwork and overscaled designer pieces of furniture & lighting are repeated through the schemes which give the public areas a current twist.
Hints of locality are introduced in the artwork, be it the train track design at ibis Euston or the cobbled street & graffiti at ibis City linking it to the famous Brick Lane, these subtle hints give the interiors an urban edge. We have developed multifunctional spaces
Reception & bar combined gives good use of small public area space, plus staff can service both areas.
Breakfast serveries become high poseur tables for cocktails, the evening bar becomes a coffee shop throughout the day.
Connectivity areas are easily identifiable by the suggestion of a modern library – white books.
Category : Hotel
Client : Accor
Value : £100-£800 K
Contract : Traditional
Date : Ongoing